Apparently the beauty canons imposed by society seem to lose more and more force, and the performance and triumph of a young indigenous woman in a beauty pageant in Mexico prove it. Her name is Yukaima González, she, like many Mexicans, did not think that she could win a beauty pageant without having blonde hair and light eyes. But to the surprise of all present, her indigenous beauty left the jury speechless. The beautiful young woman belongs to a Huichol people, the Huichols are one of the oldest indigenous communities in Mexico.
Their settlements are located in various areas of the Sierra Madre Occidental or Sierra Huichola, between the states of Durango, Jalisco and Nayarit. Yukaima’s civil name is María Isabel, she is 18 years old and she is a student of Physical Culture and Sports Sciences. In the Huichol culture, the grandparents are the ones who have the responsibility of giving the indigenous name to the grandchildren. Among the many things that the Huichols never imagined, is that a young woman belonging to the town could win a beauty prize. This is because the settlers implanted the idea that indigenous women were not beautiful, only those who were blonde, tall and had light eyes, furthermore, for them, only women who met these characteristics could participate in a contest and win. Thanks to a friend, Yukaima had the courage to participate in this Nayarit beauty pageant.
Many people associate Yukaima with Yalitza Aparicio, the Mexican actress of indigenous origin who was nominated for an Oscar, thanks to the film Roma, directed by Alfonso Cuarón. The young woman is a defender of the rights of indigenous communities. She thinks that although this is hope for the indigenous communities, there is still a lot to be done so that there is equal rights and recognition of indigenous culture. The young woman is really beautiful and not only did she have every right to participate in a contest of this nature, but she was also a worthy candidate for such a triumph.